In a news article this morning, I incorrectly identified the company behind the Diner Dash and Chocolatier franchises as Playfish. The company behind the franchise is Playfirst, and not Playfish. I not only made it in the subject line of my publicly searchable article, but every time I mentioned the company in the article itself.
The culprit is threefold:
1) I misread the initial Gamasutra piece as Playfish. However, this is no excuse because
2) I should know better. I reported that Playfish only had two Facebook games, which is ridiculous because Playfish made their names on Facebook. Furthermore, I didn’t do a very good job of vetting myself because
3) I was posting from my day job. However, that is no excuse. I should have delegated the task if I was going to screw it up so easily, and in reality, things weren’t clicking in my head – I knew something was wrong – but I didn’t do due diligence because I was distracted.
Nothing makes me feel worse than getting a piece wrong and having it go up, and as the Editor in Chief of Gaming Bus, I am literally sick to my stomach that I have personally violated my core tenant of being accurate. In the process, I have misled numerous readers into having the wrong information, and publicly and wrongly harmed the name of Playfish in an article that was critical in nature. This is the first time in five years of professional writing that I have made a mistake of this magnitude. I will make it my mission to make it the last one.
I humbly and sincerely apologise to the staff of Playfish and to my readers, and will vow to never replicate such a terrible mistake in the future.