USA Today reported last week that Nintendo has seen a record breaking Black Friday sales with the Wii console, The Legend of Zelda:Skyward Sword, and Super Mario 3D Land all breaking records. Also, the 3DS tripled its sales numbers compared to the week before Black Friday.
All in all, Super Mario 3D Land became the fastest selling portable Mario game when it sold over half a million copies since launch, beating the record previously held by New Super Mario Bros. The Legend of Zelda: Skyward Sword managed to shift 535,000 copies off of shelves since its launch in November 20th, making it the fastest selling Zelda title in history.
The Wii console continues to show strength five years after launch with a massive 500,000 units sold on Black Friday alone, the best ever Black Friday in the console’s lifespan.
The 3DS saw a 325% increase in sales compared to two weeks prior to Black Friday, matching the original DS’s first year sales in only eight months.
Analysis: Let’s be honest: after a slew of bad press and investors clamouring for Nintendo to make mobile games, the company really needed some good news and it could not have asked for better. Of course, we all expected big sales on Black Friday because it’s Black Friday, but to see records being smashed across the board is amazing. Zelda and Mario are doing great (though I kinda chuckled at the half a million sold numbers when Skyrim and Call of Duty are boasting several million in the same timeframe), and the 3DS is finally finding its feet.
The real surprise is the Wii. It’s so late into its life and the WiiU is right around the corner, yet the five-year-old console manages to pull some amazing numbers and break its own record. Is it all the people who sold their Wiis buying it again for Zelda? Perhaps, but we’ll never know for sure unless we see some sudden increase in sales of old third-party hardcore games.