In an interview with IndustryGamers, GamersGate CEO Theo Bergquist mentioned his opinion of the rival Steam digital distribution platform, claiming it was “too hardcore” to be sustainable.
IG: You’ve been critical of Valve’s Steam in the past, but Steam continues to dominate digital distribution. What’s your take on their position – do they have a weakness?
TB: I don’t think I’ve been overly critical, but it could appear that way when everyone tends to just hail them. I’ve said it before and I’ll say it again, Steam’s market share can only shrink. Just look at Origin. It came from nowhere and is now a player in the industry. Steam is doing a good job for the super hard-core audience, but everyone knows that’s not where the money is. The market is mostly made up of people who buy 2-3 games a year and want a fast, easy and seamless way of buying games. They don’t want a bulky client.
This is about as accurate as EA claiming Activision is dead or Microsoft calling Apple’s iTunes “unsustainable.” Getting investment advice for a company by its competitors is always a bad idea because they have to say that their own product is better than their rivals, no matter what the truth is.
That being said, I like how GamersGate is accusing Valve of being “too hardcore” when GamersGate is known for publishing the most hardcore of PC titles which includes strategy games from GG’s parent company, Paradox Interactive.
I know that Mr. Bergquist doesn’t mean hardcore in the sense of hardcore games, but in how the services operate: his service is a simple download service that offers no client, while Steam is an all-in-one software suite with built-in screenshot taker, server browser, game browser, voice chat, instant messaging, a full plethora of community services, achievements, and the list goes on.
It seems that people like paying nothing and getting a whole lot in return, Mr. Bergquist, because as of now, GamersGate isn’t attracting the casual crowd anytime soon.