Vita Sells 1.2 Million Units Worldwide

PlayStation VitaYesterday, Sony issued a press release stating that the PS Vita platform has exceeded their sales expectations, selling 1.2 million units worldwide as of February 26, 2012. The PS Vita was released on December 17, 2011 in Japan and was recently released in the US on February 22, 2012.

The PS Vita has also had strong software sales since release, surpassing 2 million units in both physical and virtual sales worldwide. There are currently twenty-five titles available, and another seventy titles are currently in development for the PS Vita.

Andrew House, President and Group CEO at Sony Computer Entertainment Inc., gave this statement:

“PS Vita was designed to deliver the ultimate portable entertainment experience, and we couldn’t be more thrilled with the reaction we’re seeing from consumers and the pace at which PS Vita is selling. … The market has responded and there is clear demand for a mobile device capable of providing a revolutionary combination of rich gaming and social connectivity within a real world context. To sustain momentum, we’re working closely with 3rd party developers and publishers to ensure the best games and franchises possible will be available on PS Vita, and our software line up for the remainder of 2012 will have something for everyone across the globe.”

The sales figures provided are directly from Sony. They had not been verified by a third-party source at the time of press.

Analysis: Reports exist indicating that the PS Vita has only sold 578,812 units in Japan since it was released. This would then indicate that, since releasing worldwide, Sony has seen at 621,188 units sold at minimum, effectively more than doubling their units sold. The PS Vita has only been out a week worldwide, and though I would agree the initial sales are strong, this points to slow adoption in already established markets.

Nintendo is currently hoping to see the 3DS reach 14 million units sold by March 31, 2012, but this wouldn’t be in the realm of possibility before the price cut. The PS Vita is currently priced the same as the 3DS was when it first launched, at $250, and that’s for the Wi-Fi version only; the 3G/Wi-Fi version is currently $300.

The PSP has sold almost 71 million units worldwide, 15 million in Japan and 17 million in the U.S. Sony is obviously optimistic about the PS Vita selling well in Japan, but they haven’t had many early adopters despite the extra support with the UMD adapter. I think this time around, Sony will see stronger sales worldwide before things pick up in Japan, if at all, but it could flop like the 360 has over there.

The absolute worst case scenario is that the PS Vita will flop like the 3DS initially did, and Sony will have to either cut prices to sell units or they’ll need to continue to take the lower sales to keep the profits coming in until they break even. I’m not certain how it’ll go one way or another, but I do know Sony’s future is going to look even worse if the PS Vita flops in any market.


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