Konami and United Kingdom studios Rebellion and Playdemic have signed up with Zynga. They will now be able to publish social games to both Facebook and the newly created Zynga.com under the company’s banner, announced Zynga.
Rob Dyer, Zynga’s head of platform partners, said the following in a press release:
“From Konami, one of the most esteemed game creators of our time, to the talented teams at Playdemic and Rebellion – we’re honoured to welcome these new Zynga Platform partners. All three represent some of the best game development talent in the industry.
“Zynga Platform is about bringing great games to a captive audience that loves to play, and we’re dedicated to creating the best destination for social games for players and developers alike.”
Rebellion CEO Jason Kingsley expressed his own excitement over the newly stuck deal:
“We’re very excited to be working with a company of Zynga’s caliber. Our goal is to bring Rebellion games to a broader audience while learning from Zynga’s mastery of the social gaming space.
“Through the Zynga Platform, we’ll release our first-ever social game. We can’t wait to show players what we’ve been working on.”
Analysis: It would appear that not only does Zynga’s new platform reduce its reliability on Facebook, it also gives the company the ability to be a publisher of sorts. It’ll be interesting to watch how they handle this new role and the power that comes with it.
Konami has already had some experience with social games in Dragon Collection, which is available on the GREE platform in Japan, so I don’t expect to see a major shift in the company’s development strategies. After Rebellion opened its dedicated social gaming division last year, it’s no surprise they would sign with the behemoth that is Zynga. In fact, both companies have made a smart move in my book, allowing themselves to publish social titles with immediate access to a large subscriber base due to Zynga’s previous work.